ECON 2030 Chapter : Econ 1

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15 Mar 2019
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The study of how human beings coordinate their wants and desires, given the decision-making mechanisms, social customs, and political realities of the society. The study of how individual choice is influenced by economic force: macroeconomics. The study of the economy as a whole, which considers the problems of inflation, unemployment, business cycles, and growth: markets forces: Economic forces given relatively free reign by society to work through the market that ration supply by changing prices. Making decisions on the basis of cost/benefit analysis -- based on the reasoning that everything has a cost/price: opportunity cost. The benefit you might have gained from choosing the next-best alternative: the margin, marginal benefits. Additional benefits above what you"ve already derived: marginal costs. The additional, incremental costs to you over and above the costs you have already incurred (ex. supplies for printing each book: sunk costs.

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