ENGL 1001 Chapter : Report Rhetorical Analysis A
Document Summary
The united states department of agriculture, (usda), offers organic certification for food producers. The usda is, by far, the most popular organic certifier in the united states. Businesses that successfully complete the certification receive the usda organic label for their products. It is commonly thought that being certified organic through the usda benefits business, mainly by attracting organic-buyers. However, k. annabelle smith challenges this idea by bringing awareness to the different options organic food producers face, particularly focusing on small farmers. In her article, for many small farmers, being certified organic" isn"t. Worth the trouble, on citylab. com, smith informs the reader of the different outcomes real-life farmers face when it comes to organic certification. Smith"s main rhetorical technique pertains to ethos because the article divides the perspectives of three different farmers affected by certification policies in an organized manner. Smith, also, includes logos, through the usage of statistics and logical explanations, and pathos, by incorporating amusing word play.