HIST 2057 Chapter : Test 2 0
Document Summary
The man who works there, worships there. : became models for good americans, advertising book about jesus being good salesmen 12 fisherman created largest religion, business ideals put up on pedestal. Became a necessity for the sale of all products. Became a billion dollar industry, a lot more flashy than before, they had to create an impression. Companies had to differentiate their products form others. A lot of the techiniques that were being used came from the book. Psychology of advertising . had to manipulate their consumers to make them think it was needed and is therapeutic(makes your life better-physically, emotional and social well being) Modernity and the therapeutic ethic: consumer culture, freud, and the flappers. Flappers: american young women who was trying to break out from. Victorian mortality, trying to break through this repression. Had sexual relations with more than one person, shorter dresses. Began changing into flapper people and became more interested in their modern things.
