HIST 2057 Chapter : Mar 2 Outline History
Document Summary
Society and culture: changes and confrontations (the 1920s: advertising- shift from the product, to the image the product gives. Played on: forces for change changes and fears of american people. Consumer ethic-shapes what the world thinks you are and shapes who you are. Defines who we are and what people think of us based on what we buy and wear: movies primarily working class spot. Begin to make longer movies and begin to expand into cities upper and middle class. Working class people would be able to escape into a world of glamour escaping everyday life. Commercial radio stations develop to make money, begin to have national radio stations, we pay for ready by sponsorship. Conservative do not want to offend the customers. Nature of the new (overview: radio- slow to have impact movies do because so much of america do not have, changes in morality- changed behavior people influenced by movies and urban life begin to behave differently.
