MC 2000 Chapter : Mass Media As An Industry
Mass media as an industry: the 6 primary activities
[3 for test]
1. Production
2. Distribution
3. Exhibition
Production:
- Creation, organization, and reproduction of material via ass media
- Motion picture production companies; TV production companies
Distribution
- Selection, coordination, and disbursement of material through media
channels
- Purchase content, finance productions in advance, handle advertising and
marketing
- Distribution to foreign markets
- Ex. When ABC sends its TV programming to TV stations via satellite
Exhibition
- Place where content meets the audience- the activity of presenting media
materials, to audiences for viewing or purchase
- Movie theaters, local TV, cable, video rental, retail stores (Wal-Mart, amazon)
Power Struggle
- Balance among producers, distributors makes it possible for audiences to
have more choice
- Media companies want as much of each pie as they can get
- Horizontal integration- usually involves control of one step in the chain;
economies of scale (monopoly)
Vertical and risk reduction
- Use of creative personnel with successful tract record
Document Summary
Mass media as an industry: the 6 primary activities. Creation, organization, and reproduction of material via ass media. Motion picture production companies; tv production companies. Selection, coordination, and disbursement of material through media channels. Purchase content, finance productions in advance, handle advertising and marketing. When abc sends its tv programming to tv stations via satellite. Place where content meets the audience- the activity of presenting media materials, to audiences for viewing or purchase. Movie theaters, local tv, cable, video rental, retail stores (wal-mart, amazon) Balance among producers, distributors makes it possible for audiences to have more choice. Media companies want as much of each pie as they can get. Horizontal integration- usually involves control of one step in the chain; economies of scale (monopoly)
