PSYC 2000 Chapter : Ch 7 Thinking Copy
Document Summary
A cognitive "shortcut: representativeness: tendency to judge an event by the extent to which it resembles the typical case. Used in category-type judgments as well: availability heuristic: estimating the freq=uency or likelihood of an event based on how easy it is to recall relevant information from memory or how easy it is to think of related examples. If you have been recently thinking about something it may be more likely to "pop into your head" Problem solving: insight- sudden perception of a solution to a problem.