ECON 1116 Chapter Notes - Chapter 15: Sherman Antitrust Act, Economic Surplus, Market Power

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Is any firm really a monopoly: monopoly- a firm that is the only seller of a good or service that does not have a close substitute. All products have substitutes; the closeness of the substitutes is the real problem. Control of a key resource: firms rarely gain his type of control, as resources are widely accessible. How does a monopoly choose price and output: a monopoly"s demand curve is the same as the market demand curve for a product. Marginal revenue once again: price makers not takers. If price makers raise their price they lose some, not all of their customers- face a downward sloping demand/ marginal revenue curve: one good thing- more units sold, one bad thing- less revenue from each unit. Profit maximization for a monopolist: sell up to the point where marginal revenue from selling the last unit equals marginal cost.

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