BUSQOM 1070 Chapter Notes - Chapter 5: Product Lifecycle, Product Design, Exploded-View Drawing
23 Dec 2018
School
Department
Course
Professor
Document Summary
Chapter 5: design of goods and services. Introductory phase: products and their production techniques are still being fine-tuned for the market, warrant unusual expenditures for 1. research, 2. product development, 3. process modification and enhancement, and 4. supplier development, growth phase. Understanding the customer: products developed by lead users : companies, organizations, or individuals that are well ahead of market trends and have needs that go far beyond those of average users, 2. Sociological and demographic change: ex: decreasing family size, trend alters the size preference for homes, apartments, and cars, 4. Technological change: makes possible everything from smart phones to ipads to artificial hearts. Political and legal change: brings about new trade agreements, tariffs, and government requirements, 6. Identify customer wants: what do customers want in this product, 2. Identify how the good/service will satisfy customer wants. Identify specific product characteristics, features, or attributes and show how they will satisfy customer wants: 3.
