SOC 104 Chapter Notes - Chapter 4: Santa Barbara City College, Leon Festinger, Kurt Lewin
Document Summary
Yet social psychologists are also researching more unusual events, like how to convince certain people that a ufo is hidden behind a meteor, causing them to take their own lives as part of a suicide cult. The purpose of this chapter is to help you learn to think in the same way as social psychologists do about social behaviors. We believe this approach will be useful because it will encourage you to think more critically and objectively about human behavior and to gain insight into your own relationships with other people. Social psychologists systematically study human behavior, and their work provides a valuable body of knowledge about our daily social experiences. The field of social psychology is rapidly growing and has an increasingly significant influence on how we think of human behavior. Newspapers, blogs and other outlets also publish social psychologist findings, and the outcomes of social psychological studies influence decisions in a wide variety of fields.