SOC 104 Chapter Notes - Chapter 3: Santa Barbara City College, Implicit Stereotype, Interpersonal Attraction
Document Summary
Experiments using the unconscious association test, for instance, have found that people still exhibit implicit bias against other races, even when their clear responses demonstrate equality of mind. One study found that explicit attitudes correlate with verbal activity in interracial encounters, while implicit attitudes correlate with nonverbal behavior. One theory about how attitudes are created, first proposed by abraham. Tesser in 1983, is that strong likes and dislikes are rooted in our genetic makeup. Tesser speculates that as a result of inborn physical, sensory, and cognitive abilities, disposition, and personality traits, individuals are inclined to possess these negative attitudes. Clearly perceptions are developed through the basic learning cycle. Numerous studies have shown that people can form strong positive and negative attitudes towards neutral artifacts that are somehow related to emotionally charged stimuli. Attitudes are also involved in several other areas of the discipline, such as conformity, interpersonal attraction, social awareness and discrimination.
