J 201 Chapter 7: Politics and Communication Strategies Notes
30 Oct 2017
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Professional communicators - critical actors in the management of the political process. 1. politicians who act as media performers. 2. the spin industry who manage impressions. 3. media workers like journalists, presenters, hosts, and researchers. 5. policy makers who remain deliberately backstage, shielded from as much scrutiny as possible by the smoke-and-mirrors show. To be taken seriously, politicians must have communication campaign machines. Consultants have become status symbols and media stars, performing alongside. Grounded upon the notion of legitimate governance politicians-as-performers and celebrity journalists. Policy makers within liberal democracies have two needs: 1. prevent the masses from disrupting and convoluting the policy process by. 2. make the masses believe they are participating in governance as a way of keeping them at arm"s length from the actual decision-making process building consent. Arrival of tv - second reason for arrival of political consultants.
