PSY BEH 104S Chapter Notes - Chapter 7: Automatic Behavior, Appropriate Behavior

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Researchers also use non-verbal measures to see the signals of attitudes towards others. If people behave in a certain way, theyre likely to have positive feelings towards that behavior. Does not mean that those with a positive attitude towards a given behavior are inclined to behave in a manner consistent with their attitude: understand when they are consistent and when theyre not. Attitudes can conflict with other powerful determinants of behavior: attitudes compete with other determinants of behavior. Attitudes don"t always win out over these other determinants, and hence attitudes are not always highly connected to behavior. Person"s understanding of the prevailing norms of. Refrain from behaving in accordance with their attitude because they don"t want to be judged. Attitudes can be inconsistent: they may conflict with one another, the different components of an attitude may not align. The search for reasons tends to yield the real reasons, and introspection isn"t likely to mislead us about our true attitude.

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