PSY BEH 104S Chapter Notes - Chapter 15: Eurocentrism
14 Dec 2016
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As capitalist societies destroy any cultures different from them, they simultaneously require images of difference to make their own power structures acceptable and even normal. Our current standard of living is a result of work exploitation in developing countries. The idea of natural and basic cultures which seems to guarantee the permanence of capitalist culture. Those primitives , women and foreigners, are used by capitalism while being stripped off their identity and uniqueness. Represents difference in a western culture that does not have its own difference. Isn"t it nice to be brown while everyone else is white: yes, but only if you were white to start with. The public imagery assumes the audience to be white. National geographic magazine provided stereotypic ideas about people in other countries: show us how such stereotypic images of non-white and non-western men and women served to create, by contrast, the ideals of white, ideal,
