SOCIOL 2 Chapter Notes - Chapter 4: Mcdonaldization, Cultural Globalization, Individualism
Document Summary
Ritzer argues that mcdonaldization affects many aspects of our lives, not just fast food! Importantly, with globalization, ritzer argues that mcdonaldization has gone global. Example #2 the cultural meaning of clothes: blue jeans. Jeans initially designed as workwear for workers on the farms and mines of the american west. During 1950s & 60s, (young) people started wearing blue jeans as a symbol of rebellion against mainstream culture. Came to symbolize freedom and individuality the american way of life . Cultural symbolism of jeans is illustrated by their status as black market. Jeans during the cold war good in the cold war. During the cold war, american-made jeans were almost impossible to buy in the. As symbols of the american way of life , they were coveted by many young people, but resented by soviet authorities. Smuggled illegally at exorbitant prices, which was prosecuted as jeans crimes by soviet authorities.
