SOCIOL 2 Chapter Notes - Chapter 4: Fortune Brands, Cultural Globalization, Franchising
Document Summary
Global corporations and trade not only diffuse products around the world, but also the culture that infuses these products. Franchising has been especially important in spreading american culture: under franchising a person or company grants the license to a third party to conduct business under its brand. Played major role in the globalization of american brands. Thanks to technology, the world is connected like never before in terms of mass communication. Has made the spread of culture faster, cheaper, and more global. But thanks to cheaper transportation and especially air travel, global tourism has grown a lot recently. More humans come into direct contact with cultures other than their own. Around the world, children go to school it is compulsory. Worldwide decline in number of people with zero education. University enrolments are lower as not compulsory, but recent decades have also seen massive growth globally. School and university curricula are surprisingly standardized around the world.
