PSYCH 100B Chapter Notes - Chapter 1-2: Exposure Therapy, Fear, Counterprogramming
Document Summary
Research methods knowledge is important because they help you read for yourself more critically, evaluate if the methods used were proper, ethical, or complete, and decide whether the conclusions are reasonable. Scientific research is not only applicable to health; it also has used in business and politics. Intuition and authority are primary ways of knowing, or other ways of learning about, behavior. When you rely on intuition you accept unquestioningly what your own personal judgment or a single story about one person"s experience tells you. The problem with intuition is that many cognitive and motivational biases affect our perceptions and so we may draw erroneous conclusions about cause and effect. Illusory correlation is a cognitive bias that occurs when we focus on 2 events that stand out and occur together. Influenced by the proximity of when the events occurred and by personal motivations.
