PSYCH 120A Chapter Notes - Chapter 12.4: Orbitofrontal Cortex, Problem Solving, Hill Climbing
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Decision also depends on wording of question/evidence. According to utility maximization, framing should not impact expected utilities but evidence shows that framing can dramatically change people"s choices. People might not be good at utility calculations. Or we may not be guided by utilities at all and instead make decisions based on what we feel good about. Reason based choice: based on what we think is reasonable and justified. Shift in framing led to shift in factors relevant for justification. Somatic markers: sensations in response to anticipated events. Can be used as a guide to decision making. Rely on gut feelings to assess options. Orbitofrontal cortex uses somatic markers and allows you to interpret emotions. Decision makers are surprisingly inept at predicting their future reactions. True for predictions of regret and of future enjoyment/annoyance. Problem solving: determining how to reach a goal. Navigate through maze, seeking path to goal.
