MGMT 3010 Chapter 2: Pages 26-63
Document Summary
Intangible: products such as copyrights or services such as after-sales assistance. Digital: products such as music downloads or services such as online recommendations. Financial: products such as investment funds and insurances or services such as the financing of a purchase. Pain relievers: qualities in a product that alleviate some customer pains. In order to keep pain relievers relevant, try to relieve a severe or important issue. Gain creators: describe how your product or service can create a customer gain. Keep these focused on where your product can make a difference. Fit: achieved when customers get exactly what they need/want out of a product.
