ACC 310F Chapter Notes - Chapter 3: Happy Hour, Dinner Rush, Concession Stand

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7 Feb 2017
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Decision options using the principle of relevance. The opportunity cost of a decision option is the value of the next best option. The opportunity cost of excess capacity is zero because there is no other profitable use for available capacity. Therefore, any use of this excess capacity that generates a positive contribution margin (ex. Revenues in excess of variable costs) is worth considering. With excess demand, it becomes necessary to forego some profitable uses of available capacity. The opportunity cost of capacity is positive because we have to let go of some profitable opportunities. Relevant costs and benefits are costs and benefits that differs across options. Can calculate relevant costs and benefits when compared to the status quo of doing nothing. Ex. culinary creations: applying the decision framework. Should cater on wednesday because it leads to the highest profit. Normally sells cereal to supermarkets for per box and earns sh. 72 in unit contribution margin.

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