U09 Psych 100 Chapter Notes - Chapter 8.2: Loss Aversion, Cognitive Psychology, Representativeness Heuristic
7 Nov 2016
School
Department
Course
Professor
Document Summary
Chapter 8. 2 how do we make decisions and solve problems. Cognition -the mental activity that includes thinking and the understandings that result from thinking. Cognitive psychology was originally based on two ideas about thinking: knowledge about the world is stored in the brain in representations, thinking - the mental manipulation of these representations. By contrast, chris is envious, stubborn, critical, impulsive, industrious, and intelligent. People generally view scott more favorably than chris. Even though the descriptions are identical, people are influenced by the order of presentation and adjust their impressions based on the initial anchors that scott is intelligent and chris is envious. Framing - the tendency to emphasize the potential losses or potential gains from at least one alternative in decision making: when people make choices, they may weigh losses and gains differently. They are generally much more concerned with costs than with benefits loss aversion: ex: program a is chosen, 200 of the 600 people will be saved.
