ISYS111 Lecture Notes - Lecture 2: Mass Customization, Uber Eats, Information Overload
25 May 2018
School
Department
Course
Professor
ISYS111 – Fundamentals of Business Information Systems
Week 2 Workshop
Objectives:
1. Identify effective IT responses to different kinds of business pressures
2. Desrie the strategies that orgaisatios typially adopt to outer Porter’s fie
competitive forces
3. Describe the characteristics of effective business-IT alignment
4. Have practical skills to start working with spreadsheets and entre data
Characteristics of modern business environments:
• Very competitive
• Operations of organisations are affected by a combination of social, economic, legal
and political factors
Competitive advantage:
• Advantage in some measures such as quality, cost or speed
• E.g. Amazon Prime and UberEats
Business pressure, organisational responses and IT support:
• Modern organisations compete in a challenging environment
• To remain competitive, they must react rapidly to problems and opportunities that
arise from extremely dynamic conditions
• Business environment is the combination of social, legal, economic, physical and
political factors in which businesses conduct their operations
• Types of business pressures:
- Market pressures
- Technology pressures
- Social/political/legal pressures
• Market pressures:
- Globalisation
- Changing workforce
- Powerful customers
• Technology pressures:
- Technology innovation
- Obsolete technology
- Information overload
• Social/political/legal pressures:
- Social responsibility
- Compliance with government regulations and deregulations
- Ethical issues
- Protection against terrorist attacks
• How can we respond to these pressures?
- Strategic systems
- Customer focus
- Make to order and mass customisation
- Competitive strategy
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