ISYS111 Lecture Notes - Lecture 9: Reverse Auction, E-Governance, Permission Marketing
25 May 2018
School
Department
Course
Professor
ISYS111 – Fundamentals of Business Information Systems
Week 9 Workshop
Essential Question:
• What is e-commerce and how does it work?
E-Commerce:
• Buying, selling, transferring or exchanging of products, services or information via computer
networks, including the internet.
• Business-to-consumer (B2C)
- The sellers are organisations and the buyers are individuals
- Uses electronic catalogues and/or auctions
- E-storefront
- E-Email
- For example:
▪ Cyber banking
▪ Online securities trading
▪ Online job market
▪ Travel service
▪ Online advertising
▪ Permission marketing
▪ Viral marketing
• Business-to-business (B2B)
- Both the sellers and buyers are business organisations
- Larger volume than B2C
- Sell-side marketplace
▪ Organisations sell their own or third-party products/services to other organisations
▪ Done through e-catalogues
- Buy-side marketplace
▪ E-procurement and group purchasing
▪ Key mechanism: Reverse auction
- Exchanges
▪ Connect many buyers and many sellers
▪ Vertical exchanges: In a given industry
▪ Horizontal exchanges: across many industries
▪ Functional exchanges: needed services such as temporary help or extra office space
are traded on an as-needed asis
• Consumer-to-consumer (C2C)
- An individual sells products or services to other individuals
• Business-to-employee (B2E)
- An organisation uses e-commerce internally to provide information and services to its
employees
• E-Government
- Government-to-citizen (G2C) and government-to-business (G2B)
- Use of internet technology and e-commerce to deliver information about public services to
citizens, business partners and suppliers
• Mobile Commerce (m-commerce)
- E-commerce conducted in a wireless environment
Electronic Business (E-Business):
• A broader definition of E-commerce
• Buying and selling of goods and services
• Servicing customers
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
E-commerce: buying, selling, transferring or exchanging of products, services or information via computer networks, including the internet, business-to-consumer (b2c) The sellers are organisations and the buyers are individuals. For example: cyber banking, online securities trading, online job market, travel service, online advertising, permission marketing, viral marketing, business-to-business (b2b) Both the sellers and buyers are business organisations. Sell-side marketplace: organisations sell their own or third-party products/services to other organisations, done through e-catalogues. Buy-side marketplace: e-procurement and group purchasing, key mechanism: reverse auction. An individual sells products or services to other individuals: business-to-employee (b2e) An organisation uses e-commerce internally to provide information and services to its employees: e-government. Use of internet technology and e-commerce to deliver information about public services to citizens, business partners and suppliers: mobile commerce (m-commerce) Electronic business (e-business): a broader definition of e-commerce, buying and selling of goods and services, servicing customers, collaborating with partners, conducting e-learning, conducting electronic transactions with an organisation.
