BUSI2034 Lecture 10: Week 10
Document Summary
Stable, growing economy: the polish economy has expanded consistently since 2014, with 5. 1% growth achieved in 2018 and 4. 0% predicted in 2019 (imf, 2019). With inflation and unemployment low at 3. 8% and 1. 6% respectively in 2018 (imf, 2018), the spending power of polish consumers should continue to increase to the benefit of any exporter. Popular goods and services: poland is a market that offers a wide range of opportunities for export businesses. Opportunities are particularly available for companies that specialise in the fields of financial services, energy, infrastructure and technology. Strategic location: located at the crossroads of european trade and transport routes, poland is a good entry point for companies to other central and eastern european (cee) countries as well as emerging markets further east. European economic area (eea), the world trade organisation (wto), the. North atlantic treaty organisation (nato) and the organisation for economic. Despite these strengths, the country"s business environment has its challenges.
