SOCY2043 Lecture Notes - Lecture 2: Lifeworld

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Metrics, counting and quantification what qualitative isn"t: scales, surveys measure and track an individual"s experiences, they are closed boxed answers which limits the individuals possible answer. It"s very contextual not everyone experience pleasure" the same way so to put a number on it isn"t indicative: the results from these quantitative scales are impactful and powerful. What is qualitative research: qualitative researchers concerned with, meanings, feelings, atmospheres, how thinking and acting is practiced in context. Induction: holistic vision, richness and complexity, celebration of perspectives, proximity to research subjects: unfiltered through operational definitions or rating scales", difficult and messy: craft or art, rich and nuanced, myth-busting and staging life on the ground. 2015:1: refers to the way in which we approach problems and seek answers. In the social sciences, the term applies to how research is conducted: our assumptions, interests and purposes shape which methodology we choose.

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