PSYC1000 Lecture Notes - Lecture 10: Deindividuation, Social Proof, Normative Social Influence
26 Jun 2018
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Obedience and conformity:
Obedience: adherence to instructions from people of a higher authority
Conformity: Tendency of people to alter their behaviour as a result of group pressure
Factors influencing:
- Person of authority
oArea of expertise
oElement of likeability (people pleasing)
- Level of effort of people around you
- Goes against moral grounds
- Difficulty
- Whether beneficial or not
- Self-esteem – low are more likely to conform or obey
- Pain
Obedience:
Milgram’s Electric shock experiment:
- “learning and memory experiment”
- A man in a white lab coat told participants that they study investigates the effects of
punishment on learning
- “learner” would memorize combinations of words. “teacher” would punish each incorrect
answer with electronic shocks, from 15 – 450 volts
- Participants were always assigned as a “teacher”. The “learner” was a confederate and was
not actually shocked
Factors affecting:
- Experimenters status/prestige
- Others behaviour – whether peers stopped vs completed experiment and the experimenter
(eg. Contradicting each other)
Conformity:
Norms: rules about appropriate behaviour in different situations
People follow norms as a source of information (informational social influence) and to avoid
disapproval from others (normative social influence)
Asch’s line judgement task (which line A, B, C is the same length of the line on the left)
Factors that influence conformity:
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Obedience: adherence to instructions from people of a higher authority. Conformity: tendency of people to alter their behaviour as a result of group pressure. Person of authority: area of expertise, element of likeability (people pleasing) Self-esteem low are more likely to conform or obey. A man in a white lab coat told participants that they study investigates the effects of punishment on learning. Teacher would punish each incorrect answer with electronic shocks, from 15 450 volts. The learner was a confederate and was not actually shocked. Others behaviour whether peers stopped vs completed experiment and the experimenter (eg. contradicting each other) Norms: rules about appropriate behaviour in different situations. People follow norms as a source of information (informational social influence) and to avoid disapproval from others (normative social influence) Asch"s line judgement task (which line a, b, c is the same length of the line on the left)
