TSM3500 Lecture 3: Week 3
8 May 2018
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WEEK 3: PARTICIPANTS AND MOTIVATION
What is demand?:
• Economic context – refers to how much (i.e. what quantity) of a product or service is desired by buyers
• Demand relationship – is the correlation between price and quantity demanded
• Demand – is the quantity or amount of an event or events that participants are willing to buy at a particular
price or incurred cost
• The demand-side of the business events sector is populated by the entities that create the demand for
business events
• Participants are the entities that create the demand for business events and attend or are represented
during their production or staging
Stakeholders: person, group or organisation that has actions, objectives and policies. interest or concern in an
organisation or activity
Customers: are the entities that participate in business events, often by providing or facilitating their content, but
they may not actually consume the business events
Exhibitors: any entity utilising display space at a meeting or
exhibition for purposes such as selling goods or services, or
promoting their products, services or organisation
Sponsor: entities that provide financial backing or in-kind
support for aspects of business events in return for receiving
visibility, advertising or other direct or indirect benefits
Hosts: entities that invite or encourage business events to
take place within locations under their jurisdiction or financial responsibility or based on subjects they wish to
encourage or influence
Speakers:
• make informational or educational presentations within sessions that form parts of the programs of business
events
• address, talk, present, demonstrate or perform to educate or entertain an audience
• includes keynote, general session, seminar leader, trainer, workshop leader, and change of pace speakers
Benefactors: commission the creation and finance the cost of incentives with the expectation that they will reap the
benefits of the consequent improved performance
Consumers:
• The second category of participants
• Distinguished by their role as consumers of the content provided
by the customers
• The entities that participate in business events by consuming what
is on offer
• Professional - learning from, networking with, buying from or
otherwise engaging with customers or other consumers
• Private – learning from, being entertained by, buying from or otherwise interacting with customers or other
consumers
Visitors: people who attend exhibitions for the purpose of experiencing the exhibits and demonstrations and for
interacting with exhibitors and other visitors
Invitees: people who are invited to and do actually attend corporate hospitality events
Guests: participate in meetings or exhibitions but do not necessarily attend the formal or business sessions
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Stakeholders: person, group or organisation that has actions, objectives and policies. interest or concern in an organisation or activity. Customers: are the entities that participate in business events, often by providing or facilitating their content, but they may not actually consume the business events. Exhibitors: any entity utilising display space at a meeting or exhibition for purposes such as selling goods or services, or promoting their products, services or organisation. Sponsor: entities that provide financial backing or in-kind support for aspects of business events in return for receiving visibility, advertising or other direct or indirect benefits. Hosts: entities that invite or encourage business events to take place within locations under their jurisdiction or financial responsibility or based on subjects they wish to encourage or influence. Benefactors: commission the creation and finance the cost of incentives with the expectation that they will reap the benefits of the consequent improved performance.
