TSM3501 Lecture 2: Lecture 2 Notes
8 May 2018
School
Department
Course
Professor
MODULE 2: THE EMERGING EVENT MANAGEMENT PROFESSION
Event Manager:
• person responsible for maximising the likelihood that an event will be a success
• role is to manipulate resources in order to meet the objectives that allow the organisation to achieve its
purpose/vision/mission
An effective event manager has:
What does an Event Manager do?: researching, planning, organising, implementing, controlling,
evaluating an events design, activities and production, co-ordinating, HR, financial and physical resources,
budgeting, control/risk management, marketing/communications
Tasks for an Event Manager:
• Logistics is critical in the planning process
• Every physical detail needs consideration
• Catering and bar services need organising
• Promotion, public relations and advertising
• Performers, speakers or participants
• Contractor Services
Goldblatt’s Model of the Event Managers Profession:
Types of jobs in Event Management:
• Conference Manager
• Event Manager
• Fundraising Manager
• Promotions Manager
• Special event coordinator
• Sponsorship Manager
• Event producer
• Event marketer
• Event Sales
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Event manager: person responsible for maximising the likelihood that an event will be a success role is to manipulate resources in order to meet the objectives that allow the organisation to achieve its purpose/vision/mission. : researching, planning, organising, implementing, controlling, evaluating an events design, activities and production, co-ordinating, hr, financial and physical resources, budgeting, control/risk management, marketing/communications. Tasks for an event manager: logistics is critical in the planning process, every physical detail needs consideration, catering and bar services need organising, promotion, public relations and advertising, performers, speakers or participants, contractor services. Types of jobs in event management: conference manager, event manager, fundraising manager, promotions manager, special event coordinator, event producer, event marketer, event sales.
