BU1105 Lecture Notes - Lecture 9: Plain English, Jargon, Graphic Communication
6 Feb 2019
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Document Summary
Outline the advantages of writing work-based documents in plain english. Discuss the importance of appropriate word choice, sentence style and paragraph structure in a professional context. Explain why appropriate rhythm, tone, order of information and format are vital in business documents. Discuss the value of careful revision for readability and correctness. Main purpose = inform & / or persuade. Key = getting the message across as intended. Effective business writing conveys message easily quickly and with clarity. Plain english is a readbale writing style that uses: Has the audiences level of understanding, interests and needs in mind. An effective writer will empathetically focus on the receivers needs. Structure and purpose of document determined by four questions. How much do they understand about the subject. What is the best way to present information so as it makes sense to the reader. Is the document really necessary or would another method of communication work better.
