ACCG250 Lecture Notes - Lecture 3: Enterprise Resource Planning, Customer Relationship Management

• School: Macquarie University
• Department: Accounting and Corporate Governance
• Course: ACCG250
• Professor: Mauricio Marrone

Document Summary

An erp system is a set of computer program modules that attempts to integrate the different functional areas of the organization. An erp is designed on the basis of best practise- the best way of performing a particular process. Erp systems will help an organisation improve its process design when: The existing process is flawed and the strategy of the organisation is consistent with the erp approach. The existing process is flawed and strategies are different to the erp approach but the organisation can change to the erp-defined process. The existing process is old, having been in place for several years. The process in the erp system different from the existing process used by the organisation. Concentrate on assessing customer"s requirements for products and services and then providing high-quality, responsive service. Manage their interaction with current and potential future sales representatives. Is an approach to managing a company"s interaction with current and potential future customers.