BBA220 Lecture 4: BBA220 Entrepreneurship & New Venture Management Week 4
7 Jun 2018
School
Department
Course
Professor
Week 4
Entrepreneurship & New Venture Management
1) Core Strategy
2) Business Mission
3) Basis of Differentiation
4) Target Market
5) Product/ Market Scope
Resources:
tangible and intangible resources
-examples for intabgible resources:
- licenses, families, brands, repututation
Value Discipline Model:
Strategics Focus:
Competitive Drivers/Needs
- Operational Excellence
- Narrow Product lines
- high expertise in chosen areas of focus
- moderate change in technology or
structure
- focus on cost, effiecient and volume
examples: McDonalds
- Customer Intimacy
-strong customer focus
-relationship driven
-two competitive requirements
-quick movement in developing markets
- effiecient operations as markets nature
Example: Emirates
- Product leadership
Search for new products, new marketd and
new technices
-Experiment with trends
- Initiate change to which competitors must
respond
Example: Appel
Ressources
- Key assets are the assets that a firm owns that enable its business model to work. The
assets can be physical, financial, intellectual, or human.
- Financials : advertisement, this section is very important, describe how it earns
money
- Revenue Streams
- Cost Structure
- Financing / Funding
find more resources at oneclass.com
find more resources at oneclass.com
