CUL121 Lecture Notes - Lecture 2: Culture Jamming, Commodity Fetishism, Queer Eye

• School: Macquarie University
• Department: Critical and Cultural Studies
• Course: CUL121
• Professor: ALL

Document Summary

* signification: the process by which meaning is produced. * at the heat of all thee words is the word sign- which in itself is seen to embody the ways in which all verbal and visual language constitute the very values, meanings and knowledges of culture. * the following terms and concepts and theorists are central. * signs and semiotics (the study of signs and their meanings) * some of the key cultural theorists whose work we will be discussing include ferinand de. * a sign is: that entity which allows somebody to reference meaning to something. * charles pierce argued that the sign was a composite of three interrelated components: * the signifier (the sign itself as we see/ experience it) * the signified ( the mental concept we attach to the sign) * the referent ( the actual physical thing the sign refers to) * sign = signifier (sign itself) + signified (concept)