ECON111 Lecture Notes - Lecture 3: Sport Utility Vehicle, Skimmed Milk, Economic Equilibrium

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30 May 2018
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Week 3 Demand and Supply
Markets are competitive when there are so many buyers and sellers that no single
buyer or seller has any market power, that is the power to influence the price.
In competitive markets buyers and sellers are price takers.
Demand
- Consumers willingness and ability to buy a product.
- Factors include price, quality, brand, income, customer service.
- Demand schedule is a list of quantities demanded at each different price
when all other influences on buying plans remain the same
Law of Demand
- As price goes up -> quantity demanded goes down (only works if everything
else is the same “ceteris paribus”)
- Thus if the price falls, the quantity of demand rises
- The graph is downwards sloping (not a curve or straight line)
- Substitution effect is when the price goes up, other goods become relatively
cheaper
- Income effect is when income goes down the purchasing power is now lower
Market Demand
- The sum of the demands of all buyers in a market
- The market demand curve is the horizontal sum of the demand curves of all
buyers in a market
Changes in Demand
- A change in the quantity that people plan to buy when an influence other than
the price of the good changes
- A change in demand means there is a new demand schedule and a new
demand curve
- Can’t move along the demand curve if the price is the same
- Change in non price shift e.g. prices of related goods, expected future prices,
income, future income and credit (shift might not be as big), number of buyers
and preferences
Complements - goods that are consumed together e.g. cars and petrol
Substitutes - alternatives that can be used instead of the other e.g. public transport
and cars
Normal goods vs Inferior goods - depending on income and demand increasing and
decreasing
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Document Summary

Markets are competitive when there are so many buyers and sellers that no single buyer or seller has any market power, that is the power to influence the price. In competitive markets buyers and sellers are price takers. Consumers willingness and ability to buy a product. Factors include price, quality, brand, income, customer service. Demand schedule is a list of quantities demanded at each different price when all other influences on buying plans remain the same. As price goes up -> quantity demanded goes down (only works if everything else is the same ceteris paribus ) Thus if the price falls, the quantity of demand rises. The graph is downwards sloping (not a curve or straight line) Substitution effect is when the price goes up, other goods become relatively cheaper. Income effect is when income goes down the purchasing power is now lower. The sum of the demands of all buyers in a market.

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