MGMT10002 Lecture Notes - Lecture 3: Individualism, Assertiveness, Masculinity
27 Jul 2018
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Document Summary
Companies are capitalising on globalisation source of competitive advantage. An organisation with more than 25% of its total sales revenue from operations outside the parent company"s home country. Key strategic decisions made by a single management authority. Top managers presumed to display a global perspective. International management management of operations located in more than one country. Have to deal with environmental complexity and cultural differences. Need to be aware of the differences in environments in different countries. Macdonald"s standard strategy is to keep 70% of the original menu, and 30% of the local menu. However, in india it"s 70% local and 30% original, also there is no "big mac" Countries aren"t capitalising enough on what they learn from other countries institutional blind spots. Ethnocentrism putting your own culture at the center of the world. On average you can expect cultures to have certain values/beliefs. Acceptance of inequality in power among institutions, organisations and people.
