MGMT20001 Lecture Notes - Lecture 4: Relate, Collectivism, Femininity

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Main dimensions of personality we can measure and attribute to individuals. Usually involves some assessment of the consequences of not complying (e. g. ) reward and punishment. The result of a stimulus, order, or instruction coming from someone else. May be voluntary or involuntary to do it. Implies that no external instruction is received although our conscience may be telling us. Social facilitation sometimes we do it because everyone else does (mob behaviour) Conformity is more often based on intentional reference to an internalised value system. When tested alone, all respondents said that the line on the left was the same length as c. When the same respondents were tested in the presence of other who had been told to give the wrong answer, they agreed with the group around 35% of the time. An internalised tendency to conform to the group. Experimental subjects were told that they were participating in an experiment to test educational techniques.

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