MGMT20001 Lecture Notes - Lecture 12: Outsourcing, Brand Management, Centralisation
27 Jul 2018
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Document Summary
Strategy is series of consistent decisions about organisations objectives, scope, competitive advantage. Successful strategies can achieve a competitive advantage through: Five competitive forces will influence an organisation"s business strategy. Strategy can be classified based on rate at which they change their products or markets. Strategy influences structure of organisation and organisational behaviour. To achieve its goals, an organisation has to divide labour among its members: Structure division and coordination of labour within an organisation. A process of facilitating timing, communication and feedback among work tasks. Concerned with apportioning authority for planning, reporting and decision-making. Results in an organisational hierarchy (e. g. ) flat vs tall. The number of subordinates supervised by a manager. The extent to which decision0making power is localised in a particular part of the organisation (e. g. ) function, product, customer. Coordination or integration ensures that a divided workforce achieves organisational goals. Workers permitted more discretion as coordination moves from direct supervision to mutual adjustment.
