PSYC10004 Lecture 16: PSYC10004 Lecture 16 Notes
20 Sep 2018
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To conform with the expectation of others to gain social approval and avoid disapproval. To accept information from others as evidence about reality. When a number of group members behave in a certain way, one tends to behave in a. Asch"s (1951, 1956) experiment an alleged perceptual discrimination experiment". 7-9 people chose one from three lines that has the same length as the standard. There was only one true participant of the experiment, and the rest was confederates. When confederates made unanimously wrong choices, the na ve subject often conformed. 25% never conformed, but on the average, 33% conformed. There are cultural di erences in conformity: collectivism more conformity. Conformity increases from 1 to 5 in group size, but tends to stabilise after that. One correct confederate changes conformity from 97% to 36% Adding one more does not make much di erence. Even if there is a strong majority, a consistent minority in the group can a ect group.
