BTC1110 Lecture 6: BTC1110 -Lecture 6

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Dual purposes of consumer protection law: it protects customers by: - prohibiting misleading conduct, specific misrepresentations, certain unfair practices/contract terms and unconscionable conduct. Providing that statutory guarantees apply to each consumer contract. E(cid:272)tio(cid:374) (cid:1005)8(cid:894)(cid:1005)(cid:895) states: (cid:858)a pe(cid:396)so(cid:374)al shall (cid:374)ot i(cid:374) t(cid:396)ade o(cid:396) (cid:272)o(cid:373)(cid:373)e(cid:396)(cid:272)e e(cid:374)gage i(cid:374) (cid:272)o(cid:374)du(cid:272)t that is misleading or deceptive, or likely to be either of these. (cid:863) Only question is whether the conduct occurred, and the plaintiff relied on it or may rely on it to their detriment. ) remedies for breach are very broad and powerful. Silence: there is no general duty to disclose all information. The literal truth may be very misleading. Failu(cid:396)e to dis(cid:272)lose (cid:449)he(cid:396)e the(cid:396)e is (cid:858)(cid:396)easo(cid:374)a(cid:271)le e(cid:454)pe(cid:272)tatio(cid:374)(cid:859) that dis(cid:272)losu(cid:396)es (cid:449)ould (cid:271)e (cid:373)ade. For misleading or deceptive conduct, there are 3 types of action: acc takes action against corporation for misleading conduct in marketing or advertising good or service.

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