MGX3121 Lecture 3: IBS (MGX3121) Self Note taking for Week 3 Material
26 Jul 2018
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Learning objectives: to identify and assess macro environment forces and trends, to model and estimate the future context for international business, to formulate and interpret the influence of probable future scenarios for the international business context. Internet and biotechnology advancement that might raise fundamental ethical and. Forces and trends that affect the macroenvironment (albright, 2004): socio-cultural factor, technological factor environmental issues, economic, ecological/ environmental. Environmental issues i. e. global warming and deforestation become main issue in the developed world: political, demographic trend. The relationship between the differences in each country"s environment. Increase in world population will come from developing world. Five-step environmental scanning process (albright, 2004): identify the environmental scanning needs of the organization, gather the information, analyse the information, communicate the results, and, make informed decisions. Organization needs to move its scope of analysis from resources and competition, to also include less definable external environments.
