PSY4111 Lecture Notes - Lecture 8: Social Influence, Robert Cialdini, Deindividuation
24 Jul 2018
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Lecture 8 – Conformity and Obedience
Obedience – creates social structure, behaviour is seen to change with commands by authority
Conformity – pressure is explicit, the source of conformity is the individual vs the group
MILGRAM – the shock experiment, obedience to authority was examined
Other examples – HOFLING Nurse study, ORNE lab study
The legitimacy of the authority figure has a massive impact on whether or not the commands were fully
obeyed. Also, secondary teacher effects it also, especially if they disagree.
Deindividuation – when group participation makes people feel aroused and anonymous, often leads to
the reduction of normal constraints against deviant behaviour
Due to;
- Arousal
- Anonymity
- Diffusion of responsibility
ZIMBARDO – Vandalism, Suicide experiments
Deindividuation makes people do things they would have otherwise not done.
JOHNSON and DOWNING- labcoat/ hood study, KKK costumes induced more aggression, nametags
reduced to aggression
Compliance – ROBERT CIALDINI;
- Friendship/liking
- Commitment/consistency
- Scarcity
- Reciprocity
- Social validation
- Authority
Foot-in-the-door techniques – start with a small request and when granted, escalate to a larger request
Lecture 9 – Attributions
Document Summary
Obedience creates social structure, behaviour is seen to change with commands by authority. Conformity pressure is explicit, the source of conformity is the individual vs the group. Milgram the shock experiment, obedience to authority was examined. Other examples hofling nurse study, orne lab study. The legitimacy of the authority figure has a massive impact on whether or not the commands were fully obeyed. Also, secondary teacher effects it also, especially if they disagree. Deindividuation when group participation makes people feel aroused and anonymous, often leads to the reduction of normal constraints against deviant behaviour. Deindividuation makes people do things they would have otherwise not done. Johnson and downing- labcoat/ hood study, kkk costumes induced more aggression, nametags reduced to aggression. Foot-in-the-door techniques start with a small request and when granted, escalate to a larger request. Low-balling technique massive request to begin, then make small, real request. Steve pinker human mind evolved to manage social relationships.
