BSB119 Lecture Notes - Officeworks
Document Summary
Tutorial and assignment marks are available on bb under assessment. You can seek a review of your marks if you disagree with your result. In the final exam there is usually a question re this lecture. Consider location advantages important buzz term to use in your responses to the questions. The case study describes dell"s global manufacturing operations. Dell saw its revenues and market share rise in 2003 while other companies suffered. Dell credited its success to a cost structure that was the lowest in the industry as a result of the efficiency of its global supply chain and manufacturing operations. However, by 2005, dell had lost its market dominance as it was rivals began to match its manufacturing cost efficiencies. To build a more sustainable source of competitive advantage, dell has turned to improving the quality of customer service.
