KXB102 Lecture Notes - Lecture 1: Hybridity, Costco, Aldi
4 May 2018
School
Department
Course
Professor
KXB102- Week 1: What is Globalisation?
Transnational Flow
of images, ideas, goods, technologies, money, people across traditionally defined
boundaries.
Four Key Trends- defined debates about Globalisation
1. Anglo- American hegemony
The ruling of one group of people by another group of people
-Pop Culture
-English
-Media & Technology
-Politics, News
2. Transnational corporate culture
3. Resurgance of culture
Culture has long been a resource for meaning.
So what’s new?
Culture rapidly reconsituted in response/ resistance to globalisation
Culture is fluid, shifting, open, inheritanly diverse,
4. Emergence of local/diverse/alternative media
Key Condition
“Complex Connectivity” (Tomlinson)
-Proximity and Unicity
-Mobility and Difference
-Uneven
Hybridity: process of cultural practices blending to create a new or altered cultural product; most
importantly, it complicates
Appropriation: the consumption by one group of another group’s cultural products, a process
through which the consumer feels transgressive.
Appropriation retins just enough racial or ethnic difference to make the product or experience
tantalising and consumer less boring
Lion King
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Transnational flow of images, ideas, goods, technologies, money, people across traditionally de ned boundaries. Four key trends- de ned debates about globalisation: anglo- american hegemony. The ruling of one group of people by another group of people. Politics, news: transnational corporate culture, resurgance of culture. Culture has long been a resource for meaning. Culture rapidly reconsituted in response/ resistance to globalisation. Culture is uid, shifting, open, inheritanly diverse: emergence of local/diverse/alternative media. Hybridity: process of cultural practices blending to create a new or altered cultural product; most importantly, it complicates. Appropriation: the consumption by one group of another group"s cultural products, a process through which the consumer feels transgressive. Appropriation retins just enough racial or ethnic difference to make the product or experience tantalising and consumer less boring. Hybridity- balinese, masai, indonesian, japanese- elements from different tribes, blended them together to create a unique look. One example must be a global product consumer/available in brisbane.
