KXB102 Lecture Notes - Lecture 5: World Music, Cultural Appropriation, Hybridity
KXB102- Lecture- Week 5
Objectives
World Music/ Global Music
Autheniticity
Appropriation
Orientalism
Hybridity
World music “reveals the selective processes through which cultural materials are brought together
for commercial gain, and how they are then recast in the vision of western business interests and
consumer tastes” (344).
-mediated by commercial forces from the outset
-established key debates on “authenticity, “hybridity,” and “appropriation”
-shaped production, marketing, and distribution of global music
Authenticity: an assumption that entertainment poruducts exist in an untainted cultural form (pure)
or belong wholly to one culture (exclusive)
a) non-commercial (ie, “sell out” or “hold out”
b) rooted in spirituality, emotion or politics (ie, exotic and “real”)
c) promitive or pure or pre-modern (ie, stuck in the past)
Orientalism: “A way of seeing that imagines and exaggerates differences between Western and
Arab cultures that frames the latter as exotic, backward, uncivillized, and dangerous… yet alluring.”
d) originates from elsewhere (ie, highly local, non-white, developing)
Authenticity assumes culture is “essential” and thus can’t accommodate cultural forms that are
inherently fluid, syncretic, and intersectional
cultural appropriation: adopting or consuming elements of one culture by members of another
culture to experience “thrill” or “transgession”
Appropriation retains just enough racial or ethnic different to make the product or experience
tantalizing and consumer “less boring” but is otherwise a superficial engagement with the ‘other;
“Startegic inauthenticity: a intentional political gesture in reaction to the demands for authenticity by
refusing false distinctions or imposed categories and claiming a place for cultural hybridit
(something qualitatively new rather than diluted or corrupted that escapes ethnic or place-based
categorisations
find more resources at oneclass.com
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Document Summary
World music reveals the selective processes through which cultural materials are brought together for commercial gain, and how they are then recast in the vision of western business interests and consumer tastes (344). Established key debates on authenticity, hybridity, and appropriation . Shaped production, marketing, and distribution of global music. Orientalism: a way of seeing that imagines and exaggerates differences between western and. Arab cultures that frames the latter as exotic, backward, uncivillized, and dangerous yet alluring. : originates from elsewhere (ie, highly local, non-white, developing) Authenticity assumes culture is essential and thus can"t accommodate cultural forms that are inherently uid, syncretic, and intersectional cultural appropriation: adopting or consuming elements of one culture by members of another culture to experience thrill or transgession . Appropriation retains just enough racial or ethnic different to make the product or experience tantalizing and consumer less boring but is otherwise a super cial engagement with the other;