IAB202 Lecture Notes - Lecture 2: Business Model Canvas, Value Proposition, Freemium
Document Summary
Monthly subscription to "loot crates", a form of packaged merchandise/goods related to the group. The game that stars the girls could be "freemium", using ads and paying can remove the ads as well as provide the player with cosmetic perks or exclusive items. Website subscription that allows you backstage access to video clips from tours and behind the scenes footage. A business model describes how an organisation creates and captures customer value. When designing and innovating a business model, we need to ask some questions. There are different types of customer segments: mass market, niche market. Satisfy a need: each value proposition consists of a selected bundle of products that caters to the requirements of a specific customer segment, the value proposition is the reason why customers turn to one company over another. Some value propositions may be innovative and represent a new or disruptive offer. Making goods: producing hardware, developing software, creating information (physically or digital)
