KJB102 Lecture Notes - Lecture 5: Reality Television, Telstra, Apple Music
Week 5 LECTURE – Convergence and globalisation
- Convergence & globalisation -> contemporary trends having significant impact on all facets
of media
- Fourth estate and public sphere -> long standing ideals but continuing relevance in the
media environment
Media convergence
- Blurring boundaries between different elements of the media system and the interaction
between different elements of media systems
- Different parts of media systems and understanding new ways in ways in these media
systems interact
- Can refer to convergence of technologies, content and industries
Technological convergence
- The increasing significance of digital (computer) technologies for creating, distributing and
exhibiting media content
- Blur boundaries between content creators and audiences/ users such as Myspace, Facebook,
YouTube, Twitter
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- Dolly stopped publishing content and now does online
- Netflix -> competing with convention television
- Radio -> most long lasting of traditional media
o Still affected by technology due to streaming/music streaming services (such as
Apple music, Spotify)
- IPhone now can be used to send emails, take photos, record lectures -> instead of needing
separate devices
Content Convergence
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Convergence & globalisation -> contemporary trends having significant impact on all facets of media. Fourth estate and public sphere -> long standing ideals but continuing relevance in the media environment. Blurring boundaries between different elements of the media system and the interaction between different elements of media systems. Different parts of media systems and understanding new ways in ways in these media systems interact. Can refer to convergence of technologies, content and industries. The increasing significance of digital (computer) technologies for creating, distributing and exhibiting media content. Blur boundaries between content creators and audiences/ users such as myspace, facebook, Dolly stopped publishing content and now does online. Radio -> most long lasting of traditional media: still affected by technology due to streaming/music streaming services (such as. Iphone now can be used to send emails, take photos, record lectures -> instead of needing separate devices.
