KJB102 Lecture Notes - Lecture 9: Fairfax Media, Kodak, Disruptive Innovation
KJB102 – Introduction of Media, Journalism and Communication
What is innovation?
- A new combination of existing ideas, competences and resources
- Results in a transformation of social/cultural and economic system
- “potif has’t haged usi ut its haged the way we access music/easier access/less
illegally downloading (impacting the music industry)
Why innovate?
- Changing:
o Technologies
o Audiences
o Economic models
o Business processes
EXAMPLE: Artists
Back then -> merchandise, touring, record stores
Now -> merchandise, touring, online
EXAMPLE: Travel companies
PR -> constantly employ bloggers and Instagram to take pictures overseas (looks more authentic and
organic)
OTHER EXAMPLES (none of these six companies existed twenty years ago)
- Uber
- Airbnb
- Facebook
- Instagram
- Netflix
- Alibaba
Difference between invention and innovation
- Invention: Back side of your phone, WIFI
- Innovation: What we see on the screen, what we do on the internet such as Facebook
Types of innovation
- Product innovation (IPad)
- Process innovation: The way in which products and services are created and delivered
(Netflix)
- Position innovation: How services and products are placed within contexts (Apple and
Microsoft)
- Paradigati ioatio: Chages to a orgaisatio’s idset/ideolog (Media
organisations incorporating user generated content)
- “oial ioatio: Ioatio that eets eistig soial eeds to hages people’s lies
find more resources at oneclass.com
find more resources at oneclass.com
