KJB120 Lecture Notes - Lecture 8: Junkee, Crikey
KJB120- Lecture- Week 8
Rosanna Ryan- Digital Producer ABC RN
Digital media in Australia
-dominated by digital arms of local newspapers/broadcasters: News, Fairfax, Nine, Seven, ABC
-foreign news organisations including The Guardian, Buzzed, Daily Mail, Huffington Post and BBC
have all entered Australian market since 2013
-A range of local news websites without ‘legacy’ counterparts: eg. Crikey, New Matilds, Junkee,
Mamamia
-Social media: can host mainstream journalism or content in a very similar styl,e can sometimes be
a more disruptive influence
Trends in the last decade
-more competition for audiences with a limited attention span for news
-experimentation and convergence of formats and styles
-journalists skills widespread in community, allowing audience to hear directly from sources
bypassing ‘gatekeepers’ of mainstream media
-uptake of mobile, tablets and social media changing methods of distributing news and the
importance of the ‘home page’
-more detailed information available to journalists about audience behaviours, including location
data, time spent on pages, metrics on who shares content and how
Text and Multimedia
-Text forms the backbone of much digital content: quick to produce and edit, easy to search, low
bandwidth, works across platforms, accessible
-As computers and connections have become faster, more opportunity to expoloit multimedia
content: videos, high-quality images
-News organisations establishing protocols for emergent formats, e.g. short-form video, video live
streaming, live blogs
-Various uses of interactive elements, including comments, quizzes and surveys
Key digital media skills
-use story structure to attract audience attention and keep people from clicking away immediately:
write strong headlines, don’t bury the lead or the best multimedia content
-meet demand for live coverage: start small and build on it, without sacrificing accuracy
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Dominated by digital arms of local newspapers/broadcasters: news, fairfax, nine, seven, abc. Foreign news organisations including the guardian, buzzed, daily mail, huf ngton post and bbc have all entered australian market since 2013. A range of local news websites without legacy" counterparts: eg. crikey, new matilds, junkee, Social media: can host mainstream journalism or content in a very similar styl,e can sometimes be a more disruptive in uence. More competition for audiences with a limited attention span for news. Journalists skills widespread in community, allowing audience to hear directly from sources bypassing gatekeepers" of mainstream media. Uptake of mobile, tablets and social media changing methods of distributing news and the importance of the home page". More detailed information available to journalists about audience behaviours, including location data, time spent on pages, metrics on who shares content and how. Text forms the backbone of much digital content: quick to produce and edit, easy to search, low bandwidth, works across platforms, accessible.
