DCO10003 Lecture 5: Packaging Design Lecture Notes Week 5: The Narrative of Packaging Design Strategy
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Contoured cans e(cid:454)pe(cid:374)si(cid:448)e, (cid:396)e(cid:395)ui(cid:396)es p(cid:396)odu(cid:272)tio(cid:374) i(cid:374)put (cid:271)ut (cid:448)e(cid:396)(cid:455) (cid:396)e(cid:272)og(cid:374)isa(cid:271)le (cid:271)(cid:396)a(cid:374)d. Coke bottles today are still very similar to the ones produced in: very recognisable. Bottle deposit - (cid:449)at(cid:272)h o(cid:374) (cid:455)outu(cid:271)e (cid:858)coke i(cid:374) a bag(cid:859) https://www. youtube. com/watch?v=asb7apiqwwm. Products that have virtually unchanged for many years have definitive forms. We a(cid:396)e (cid:374)ot p(cid:396)odu(cid:272)t desig(cid:374)e(cid:396)s . (cid:271)ut (cid:449)e (cid:272)a(cid:374) (cid:449)o(cid:396)k closely with product designers. Branded products became status symbols around the 1860s. Brands that define products and competitors like apple over technology. Packaging apple smartphones has become the new norm for smartphone packaging for all brands. Remember the codes and conventions of being in said market. User and consumer profiles are so important to understand how they will interact with both the product and the packaging. Lifetime packaging are packaging that stays with the product the whole time the product is being used e. g perfume packaging. Is a more sustainable part of reusing (environmental considerations)
