ARTS1091 Lecture Notes - Lecture 7: University Of New South Wales
23 Sep 2018
School
Course
Professor
Document Summary
Digital media audiences: t(cid:449)itte(cid:396): (cid:858)joi(cid:374) the (cid:272)o(cid:374)(cid:448)e(cid:396)satio(cid:374)(cid:859, showing tweets on tv, a sense of participation. Twitter polarisation: tailoring to you and the audience, sense of belonging, not seeing e(cid:448)e(cid:396)yo(cid:374)e(cid:859)s perspectives, manipulation. Instagram explore page: cannot escape the bubble, algorithm. Visuals and shorter texts are becoming prominent: advertising: texts as advertisement would not be as effective, celebrity endorsement, our desires are dictated into the higher social class, becoming your own advertiser, going places, sharing it. Political economy: social media taking on trends, stories, etc, companies trying to increase their advertising via stories. Networking and social connections: seeing where your friends are via snap maps, making meanings, avoiding people and responsibly. Back stage and front stage: a persona of what we are trying to convey about ourselves, social rules (eg, posting for different social media) Insta stories vs snap stories: one is not more real than the other, 24 hr snap stories change the way we post and think.
