PSYC1001 Lecture Notes - Lecture 15: Cognitive Dissonance, Vegemite, University Of New South Wales
12 Jun 2018
School
Department
Course
Professor
Attitudes
Components of Attitudes
Alignment of Attitudes and Behaviour
Cognitive Dissonance Theory (Festinger)
ATTITUDES
Attitude: "…a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or
disfavor"
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Attitudes are all about liking or disliking on some dimension
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Definition points us to the fact that attitudes are psychological tendencies --> subject to change overtime
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COMPONENTS OF ATTITUDES
Thoughts --> Stereotypes
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Feelings --> Prejudice
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Behaviour --> Discrimination
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Attitudes have three components:
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E.g. Lou has an attitude towards puppies:
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E.g. Ruby has an attitude towards vegemite:
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ALIGHTMENT OF ATTITUDES AND BEHAVIOURS
Do attitudes predict behaviour? Can behaviours lead to affect our attitudes?
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Intuitively, attitudes impact behaviour
ATTITUDES --> BEHAVIOUR
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6A - Social Psychology
Monday, April 9, 2018
10:03 AM
PSYCH 1001 Page 1
