EVNT2000 Lecture Notes - Lecture 8: Latin Dance
Document Summary
Evnt2000 fundamentals of event management- semester 2, 2017. Definitions, considerations, diversity- implications: why is it important. Why cultural festivals are valued: examples. Model cultural customers: 5 level model, why is it helpful/important, where do i fit, reasons. Audience development techniques: 3 parts- diversifying, broadening, depending, how to increase engagement, what strategies needed to do so. Recurring social occasion in which all members of a community have opportunity to invite & share world view through ethnic, linguistic, religious and historical bonds. Types: national cultural, religious, ethnicity, sexuality, community (ekka), arts, music, heritage. Expose people to new ideas and experiences. Encourage participation in other sport & art activities. Opportunity for community to come together to celebrate various aspects of their culture. Allows people from a culture to interact with others (who may be the minority of the community) 4 challenges facing cultural organisations in the competition for consumers.
